Judging by how hard it is to book one of the 41 uniquely decorated rooms, the avenue’s best kept secret is no secret. The Austin Motel typically accepts reservation requests three months in advance, and dates usually sell out before the first day is over. Those lucky enough to score a room are right in the middle of the action, positioned to enjoy SoCo shopping and restaurants, a Fifties-style swimming pool, and a very friendly staff. 1220 S. Congress, 441-1157 www.austinmotel.com