The office of Ivana Helsinki, Häämentie 157.

Ivana Helsinki is not an actual person but rather a fictional character created by designer Paola Suhonen. Suhonen, who is trained in fashion design, also created a fictional history for the brand based on a Russian manufacturer, Paolo Ivanski, who moved to Helsinki in 1938 to open the world’s most northern match factory and who adored escaping on weekends to go camping with co-workers. The reality of Ivana Helsinki is not so far off. A family-run company (Paola’s sister, Pirjo, is in charge of marketing), IH consists of only eight people, all Finnish and all dedicated to the slow design approach.

Text from Refinery29.